W Hotel San Francisco – Lower Cost Structure

In the heart of the SOMA District of San Francisco, the W Hotel is a 404-room Starwood property with a panoramic view of the city skyline and Bay Bridge.   Because there was no onsite inventory of parking spaces, high labor and insurance costs began to lower the revenue stream from the valet parking department.  City Park implemented its “staff by demand” philosophy to find efficiencies in the valet labor force and reduce the number of working hours, while still retaining a high service level.  Paired with a lower cost structure in workers’ compensation and liability insurance, City Park was able to contribute an increase of $200,000 to the bottom-line of the hotel.

 

Jessie Square Garage – Marketing Success

Located near the southern Financial District in San Francisco, the Jessie Square Garage is a 377-space self-park garage that serves local businesses and hotels.  Opened in February of 2005, the garage faced many hurdles in attracting business – lack of visibility (underground), minimal opportunity for signage (construction zone), and accessibility (small alley).  The garage was running in the “red” for its first four months of operation.  After completing a marketing survey of the neighborhood, and assessing revenue opportunities, City Park implemented a detailed marketing plan that included group discounting, a direct-mail piece, and public outreach to local businesses.  Within two months, the garage was running in the “black,” and in the course of a year the impact of the marketing campaign contributed over $300,000 in new revenues to the garage.

 

Union Square Garage – Hotel Resources

The Union Square Garage is located in the heart of San Francisco ’s Union Square, the City’s most popular visitor destination.  Surrounded by over six million square feet of retail space and 12,500 hotel rooms, the 985-space, self-park garage owned by the City and County of San Francisco serves over 865,000 parkers a year.  Faced with an inventory of unused spaces in the garage, City Park negotiated the ability to park hotel guest cars from the nearby 685-room Grand Hyatt San Francisco in the unused spaces, and at the same time was able to save the Grand Hyatt thousands of dollars a year in off-site parking costs.  In return, the City and County of San Francisco realized an additional $800,000 in new revenues a year, with only a minimal of capital cost.